Brand new leads, qualified before you see them.
We run the ads, build the funnels, and own the sites that pull in demand. Our AI qualifies every enquiry against your criteria, then delivers it to your CRM or books it into your calendar. You pay for qualified leads or booked appointments. Nothing else.
Junk never reaches you. Qualified leads hit your CRM or calendar.
Most lead generation sells you clicks and calls them leads.
You know the drill. A vendor buys the same auction traffic as everyone else, forwards the raw form fills, and invoices you for all of them. Half are wrong numbers and tyre kickers. The good ones went to four of your competitors too.
We built the machine differently. Our own paid campaigns, our own ranking sites, and an AI filter that reads every enquiry before you do. The junk dies at the filter. The qualified ones arrive exclusive, with the conversation attached.
And because you pay per qualified lead, the cost of a bad enquiry is our problem, not yours.
Demand goes in messy. It comes out qualified.
Paid campaigns and our own consumer sites feed raw enquiries into the machine. The AI qualifies every single one. Watch what gets through, and what dies at the filter.
In this run you'd be billed for 0 qualified outcomes. The 0 junk enquiries cost you nothing.
Illustrative flow, not measured volumes. The split is the point: junk dies at the filter, you pay for what passes.
Leads from sites we own. Nobody else can buy them.
Most agencies rent their traffic. We build destination sites that homeowners actually search for, and we own them outright.
EPCguide is the flagship: a UK guide to EPC ratings and home energy improvement. It answers the questions people ask right before they spend money on their home, which makes every enquiry warm and specific.
When a reader asks for help, that enquiry goes to one business. Yours, if we are working together.
EPCguide
The UK guide to EPC ratings and home energy improvement. It ranks for the questions homeowners ask when they are ready to act, and captures that intent as it happens.
- High-intent organic search traffic
- Owned outright, no ad auction
- Enquiries flow straight into the AI filter
Exclusive by design
Enquiries from our sites are generated for one client and delivered to one client. Never resold, never shared around a panel.
Not in the auction
Ad prices creep up every quarter because everyone bids on the same clicks. You cannot outbid a site that already ranks. Neither can your competitors.
Warm by default
These people came looking for answers and asked us for help. That is a very different conversation to a cold click on a banner.
Junk dies here.
Raw enquiries are messy. Your calendar should not be. Here is what happens between the two.
Instant response
Every enquiry gets a reply in seconds, day or night. Speed is most of the game, and the AI never sleeps on a lead.
Natural conversation
No clunky forms, no interrogation. The AI asks your qualification questions in plain English and keeps it human.
Scored and filtered
Every answer is checked against your criteria and scored. Anything that misses gets filtered out before you ever see it.
Delivered or booked
Qualified leads land in your CRM with the full conversation attached. Or the AI books them straight into your calendar.
The full conversation arrives in your CRM with the lead. You walk into every call already knowing the answers.
Pay for output. Nothing else.
Two models, one principle: you are billed when something real arrives. Drag the sliders and check the maths yourself.
Your numbers
Illustrative modelling, not a quote. Real pricing depends on your market and offer. You get exact numbers before anything starts.
No monthly fee just for showing up.
Media and testing come out of our pocket.
Filtered before you see them, never billed.
The obvious questions
Yes. Every lead is generated for you and delivered to you alone. Nothing is resold, recycled, or shared around a panel of competitors. Leads from our owned sites cannot be bought anywhere else, because we own the sites they come from.
Sitting on a database of old leads?
We also wake the cold leads already in your CRM with AI email and SMS, and book the ones who reply back into your calendar. You pay per booked meeting. The cheapest pipeline you will ever own is the one you already paid for.
See database reactivationTell us what a good lead looks like.
Fifteen minutes. You describe your ideal customer, we tell you honestly whether the machine fits your market and what a qualified lead would cost. No pitch theatre.
The lead gen playbooks, given away
How we buy, qualify and follow up leads for clients, written up in full. No email wall, no fluff.
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