Let's build PurpleGlo a next generation, AI-enhanced growth machine.
You've built connected experiences that move people. The problem isn't the work, it's that the work waits for a partner to refer it. Below are the three streams that change that: content that makes you the name, outbound that takes it to named buyers, and a system that catches everyone who responds. Not a description. It's running on you right now.
Four leaks between where PurpleGlo is and where you want it.
None of these are effort problems. They're systems problems. Which is the good news: systems are buildable.
Known as the plug-in, not the partner
The reputation that wins 70-100k referred jobs is the same reputation that stops brands calling you first for the multi-million direct work. Partners own the relationship. You own the delivery risk.
From “Who we are” to “Problems we solve”
The rebrand is genuinely strong. But the story is still about connected experiences and values, not the problems a CMO wakes up with. Brands buy the fix, not the philosophy.
A thousand leads a year, no one at the wheel
Roughly a thousand enquiries land annually. Most are small, some are gold, and there’s no system deciding which is which. The good ones get the same non-response as the noise.
The Q4 collision
Seventy percent of revenue lands in the exact quarter brands set next year’s budgets. So the moment you should be having your smartest conversations, everyone is too buried delivering to have any.
Three streams of work. One compounding system.
Everything below is one machine with three moving parts. Each is a clean, buyable piece of work on its own. Run together, each makes the other two stronger.
Presence
Arms the outbound with research nobody else is holding.
Pursuit
Turns that research into live conversations with named brands.
Pulse
Watches the market, catches every lead, and feeds what it learns back into the other two.
Pulse writes next month's content brief, so every turn of the loop sharpens the next.
Each stream stands alone. Run together, they compound, and all four leaks above close.
Content & thought leadership
Presence
Become the name brands find first. A whitepaper franchise, Christine's voice, video, social, press and email, produced as one system: your entire content and marketing function, run as a machine that learns from its own numbers.
Arms the outbound: nobody opens doors with a creds deck. They open them with research.
Your entire marketing function, running as one system.
Not a freelancer. Not another agency retainer. Not the content hire you're weighing up. One senior operator directing an AI production line that turns PurpleGlo's thinking into industry-leading output, at a volume and consistency no single hire can touch.
Edition 01 · the hero asset · a real page, running live, click it
The paper you've already made becomes a place
Your F1 paper is beautiful. We make it a destination the category bookmarks.
A microsite, not a PDF
The research lives at its own URL: explorable chapters, animated data, a gated dataset. The frame on the left is not a mockup, it is the real page running live. Built with zero extra dev resource, and this demo is the proof.
Original research nobody else has
A commissioned GCC consumer study becomes the spine. That single number is what makes press call back and CMOs forward it internally.
The case study steps back into evidence
Your activation work stops being the pitch and starts being the proof, which is exactly when case studies become believable.
Every reader is a signal
The hub tracks reads, chapter depth and dataset requests, and feeds them straight to Pulse. A PDF tells you nothing about who opened it; a place tells you who is in-market.
Built as a franchise from day one
Paddock, then Concourse, then Gigaproject. Same hub, new edition, new door each quarter.
Then the machine takes over
Every asset below is a real mockup, built for this page, in your new brand. Click through the channels. This is what one edition of one whitepaper becomes.
Christine's voice for the argument, the company page for the proof.
Christine Dwairi · 2nd
Founder & CEO at PurpleGlo · Connected Experiences
1w ·
A fan zone that ends when the chequered flag drops is a very expensive weekend.
The best activations now treat race weekend as a start line, not a finish. Stop asking how many people came through. Start asking how many people you can still talk to in March.
We're pulling everything we've learned trackside into a whitepaper: Beyond the Paddock. #F1 #ExperientialMarketing
Christine Dwairi · 2nd
Founder & CEO at PurpleGlo · Connected Experiences
1w ·
Ask an experiential agency what they do and you'll get a shopping list. Ours included.
AR, VR, robotics, kinetic installations, holograms. All true, all impressive, all completely useless to a CMO who's just been asked why footfall didn't convert. Brands don't wake up wanting a hologram. They wake up with a problem.
Twelve posts a quarter, drafted in Christine's actual voice from her posting history, each one carrying a piece of the paper. She approves from her phone in under a minute. The argument builds week by week, so by the time the outbound lands, the name is already familiar.
The part nobody else builds
It doesn't just publish. It learns, and rewrites its own brief.
Most content operations ship, then guess. This one instruments every asset, watches who actually engages (not how many, who), and feeds what it learns straight back into next month's output. No monthly report PDF that nobody reads. A system that gets sharper every cycle.
Publish
Every asset ships tagged: channel, format, hook, argument.
Measure
Not vanity reach. Who engaged: seniority, sector, named accounts.
Learn
What actually moved brand-side decision-makers this month.
Rebrief
Next month's content brief writes itself from the evidence.
Presence · engine console
38,400
+62%senior brand-side reach
214
+41%whitepaper downloads
47
+9CMO-level readers identified
6
+4conversations started
What the engine learned, and what it changed
Stat cards out-pull quote cards 3.2× with brand-side titles.
→Next batch reweighted: six stats, two quotes.
Posts touching Q4 budget pressure drive 2× CMO profile visits.
→Q4 argument promoted to the next op-ed pitch.
Vertical cuts under 45s hold 71% completion; over 60s, 38%.
→All verticals now scripted to a 40-second ceiling.
The kicker
This isn't just your marketing function. It's a product you can sell.
Once the engine is tuned on PurpleGlo, the blueprint is yours to deploy for clients: always-on content engines for the brands you activate, powered by PurpleGlo. The thing every agency treats as a cost centre becomes a service line you charge for.
You already won the social work, this is how you deliver it
Recurring revenue between activations
Your IP. We build it together, on your accounts
Brand-side ABM
Pursuit
Take the story to a named list of GCC decision-makers, and hand the meetings to Rahel. Every approach leads with the research, so the first touch gives something instead of asking. No spray, no treading on partners.
Creates the response: replies, downloads, profile visits, warm bodies moving.
The machine between the research and Rahel's calendar.
The whole system in one picture: research goes in on the left, pre-sold calls land on the right, and everything it learns loops back underneath to sharpen the next cycle. Hover over a stage, or tap one below, to see what it's doing.
Stage 1 · The input
Ammunition, not templates.
Every sequence starts with what Stream 01 already built: a live market insight, a named problem with PurpleGlo as the obvious fix, and copy written to one person’s exact situation. The first line proves the homework was done. Nobody else’s cold email survives that comparison.
Brands that should be calling PurpleGlo directly. They just don't know it yet.
Real names, real decision-makers, real reasons to talk right now. And the opener is never a creds deck: we lead with original insight and a solution to a live brand problem. Open any card to read the actual first-touch email the engine would send.
Red Sea Global
Giga-project / luxury tourism
Chief Marketing Officer
AMAALA Triple Bay unveiled at the TOURISE Summit; doubling to 16 hotels (Ritz-Carlton, Four Seasons, Rosewood, Six Senses).
Christine Dwairi
christine@purpleglo.co → Chief Marketing Officer
Subject: AMAALA at sixteen hotels — one risk worth naming
Sixteen hotels means sixteen of the strongest brand machines in luxury (Ritz-Carlton, Rosewood, Four Seasons, Six Senses) each landing at Triple Bay with a century of equity and a global loyalty programme. The quiet risk in an ensemble that good: guests fly home remembering the resort, not The Red Sea. Your own brands (Shebara, Nujuma, Desert Rock) exist to hold the destination line, but the orchestration only gets harder as the roster doubles.
I put together a short read on how the world's strongest destinations stay bigger than their operators, with three moves AMAALA could make before the first suite fills. Yours whether or not we ever speak.
If keeping The Red Sea the reason, not just the address, is on your mind, I'd value twenty minutes.
Christine Dwairi
Founder & CEO, PurpleGlo
du / EITC
Telecom
Ibrahim Al Nuaimi, VP Brand & Marketing Comms
"Bridges the space between" campaign built entirely around UAE communities and connection.
Christine Dwairi
christine@purpleglo.co → Ibrahim Al Nuaimi
Subject: “Bridges the space between” — off the screen
“Bridges the space between” is the rare telecom platform that's about people rather than gigabytes, and it premiered beautifully on the Burj Khalifa. The catch every purpose brand hits next: a customer only ever feels du in a shop queue, an app, or a bill, and that's exactly where a promise about human connection quietly leaks.
I've written a short piece on turning a connection platform into experiences people actually feel, with a few ideas built around your UAE-communities angle. Sent freely, no strings.
If closing the gap between the film and the felt experience is live for your team, I'd love twenty minutes.
Christine Dwairi
Founder & CEO, PurpleGlo
Diriyah Company
Giga-project
Kiran Haslam, CMO
Samri live takeover of London's Outernet, CEO events at Diriyah House, showcase at Cityscape Global Riyadh.
Christine Dwairi
christine@purpleglo.co → Kiran Haslam
Subject: From beautiful moments to one Diriyah story
A first-timer who caught the Samri takeover at the Outernet and an investor who saw the masterplan at Cityscape both walked away moved, but by two different Diriyahs. When every activation is this strong, the harder job stops being the next moment and becomes making them all ladder into one “City of Earth” story that compounds each time someone meets it.
I wrote a short piece on connecting flagship moments into a single compounding narrative, with specific notes on your last three. Yours regardless.
If turning a run of brilliant nights into one accumulating story is on your list, twenty minutes?
Christine Dwairi
Founder & CEO, PurpleGlo
Majid Al Futtaim
Retail / malls
Amina Taher, Chief Brand & Comms Officer
AED 5bn transformation of Mall of the Emirates into a next-gen lifestyle destination for its 20th anniversary.
Christine Dwairi
christine@purpleglo.co → Amina Taher
Subject: Mall of the Emirates at 20 — earning the word “destination”
“Not a mall, a lifestyle destination” is the exact sentence every centre on earth is saying right now, which is what makes the AED 5 billion at Mall of the Emirates a marketing problem before it's a construction one. The concrete will land by 2027; the harder conversion is getting a shopper to believe the reinvention instead of filing it as another renovation banner.
I've written a short read on how retail places earn the word “destination” in people's heads, through experience and story rather than square metres, with a few anniversary-specific ideas. Yours either way.
If the belief side of the transformation is on your plate, I'd welcome twenty minutes.
Christine Dwairi
Founder & CEO, PurpleGlo
Miral — Yas Island
Entertainment / theme parks
VP Marketing
Yas Waterworld "Lost City" expansion opened Jul 2025; new Disney park with one new attraction a year.
Christine Dwairi
christine@purpleglo.co → VP Marketing
Subject: An attraction a year — openings as a system
One new attraction a year for a decade is a bold commitment, and it quietly signs Yas Island up for something few teams face: a permanent calendar of openings, each one expected to feel like a genuine event rather than an announcement. With Ferrari, Warner Bros., SeaWorld and now Disney on the island, the real challenge is keeping Yas itself the hero every time a globally famous park takes the stage.
I put together a short piece on running openings as a connected system, so each launch builds Yas Island the destination and not just the individual park, with notes tuned to your pipeline. Sent freely.
If keeping every opening feeling like the first is on your mind, twenty minutes?
Christine Dwairi
Founder & CEO, PurpleGlo
Dubai Economy & Tourism
Tourism board
Head of Brand
Ran its largest-ever UK experiential push in 2025 alongside the global "Find Your Story" campaign. A buyer that already buys experiential.
Christine Dwairi
christine@purpleglo.co → Head of Brand
Subject: Making “Find Your Story” pay out after the crowd leaves
Experiential has a brutal bit of maths: the value evaporates the moment the crowd goes home. You put your largest-ever UK push behind “Find Your Story” in 2025, and the room clearly already backs experience over adverts, but a moment that thrills ten thousand people in person does nothing for the millions who weren't there unless it's captured and turned into a story that keeps working for months.
The piece I'd send is on making a live experience keep paying afterwards, as film, stories and press, the way your own Waterloo activation once turned a stunt into months of booking uplift. A few ideas are built around “Find Your Story” specifically. Yours regardless of whether we talk.
If stretching the return on those experiences interests you, twenty minutes?
Christine Dwairi
Founder & CEO, PurpleGlo
Lead intelligence & nurture
Pulse
An always-on layer that watches the category and your target brands for the moment someone's about to spend, then triages every one of a thousand yearly enquiries the instant it lands: big fish to a human in minutes, the rest nurtured to Q4, the smallest sold on for a fee.
Feeds every signal it catches back into Presence and Pursuit, so next month's content and target list half-write themselves.
Always on
An intelligence layer that never clocks off.
Two jobs, one system that runs whether or not anyone is at their desk. It watches: the whole category, your target brands, the trigger moments that mean someone is about to spend. And it sorts: every enquiry that lands gets scored and sent somewhere useful the instant it arrives, from the marquee account that gets a human in minutes to the small job that quietly earns you a referral fee. Nothing sits in an inbox going cold.
The radar — it reads the market so you do not have to
New CMO appointed, a rival wins a stadium deal, a giga-project greenlights its next opening, an RFP hits the wire. The moment it happens, it is logged, tagged and turned into a move. Three things it never stops listening to:
Category & rival moves
Who just won the stadium deal, the launch, the sponsorship you were circling.
Brand trigger events
A new CMO, a giga-project greenlighting its next opening, an RFP hitting the wire.
Your own inbound, in aggregate
What a thousand enquiries a year quietly tell you about where demand is heading.
Every signal it catches becomes fuel for the other two streams: a fresh angle for this month's Presence content, a “why now” for a Pursuit target. The radar is what makes the engine compound instead of just run.
The triage — every lead gets an action
No exceptions, no cold inbox. A thousand enquiries a year, each scored on fit and value the second it lands and dropped into one of four lanes:
Pole position
Direct-to-brand, real budget, dead-on fit.
A human gets pinged the second it lands, on the channel they actually watch: WhatsApp, SMS, Slack. PurpleGlo replies in minutes, not the days a team buried in Q4 delivery takes. First response wins these.
On the grid
Qualified, good fit, ready to talk now.
Auto-enriched with the context already gathered and dropped straight onto Rahel's calendar, so she walks into every call warm.
Formation lap
Warm, but the timing is wrong.
Kept alive on autopilot and nurtured with the Presence content, so they come back hot exactly when next year's budgets get set.
Feeder series
Too small for PurpleGlo, still worth something.
Passed to a vetted network of smaller agencies for a referral fee. Revenue on the leads you would have binned, plus a favour bank of partners who send the big ones back up.
Then it closes the loop. What actually landed, and with whom, writes next month's content brief and sharpens the target list. Every cycle, the engine knows your market a little better than the last.
We'll build the live, interactive version to sit right here and walk you through it on the call, tuned to exactly how PurpleGlo's enquiries really flow.
One engine. Three streams. Each one plugs straight into PurpleGlo.
Not a retainer for my time. A machine you own the output of, that I build and run. Buy the whole thing, or start with one stream and add the rest.
Presence
Content & Thought-Leadership Engine
Your full marketing function: the whitepaper franchise, Christine's LinkedIn, video, social graphics, press and email, produced by one instrumented system that learns from its own results.
Replaces the content hire you're weighing up, for less, and it never goes on leave. Then it becomes a service line you sell to clients.
Pursuit
Brand-Side ABM
A named list of GCC brand decision-makers, whitepapers as the door-opener, and qualified meetings handed straight to Rahel. Targeted so it never steps on a partner relationship.
Feeds your growth function the direct-to-brand conversations that partner referrals never will.
Pulse
Lead Intelligence & Nurture
An always-on radar on your category and target brands, plus triage on every one of your ~1,000 yearly enquiries: scored the moment it lands, big fish to a human in minutes, the rest nurtured to Q4, the smallest sold on for a fee.
Sits on your inbox, your CRM and the whole market. The budget-season intelligence and follow-up you never have the hands for gets done anyway.
How it's priced
Three layers, so the model matches how the value actually shows up. The big money only moves when you win the accounts you want.
Build
from AED 21k per stream
A one-off to design and stand up each stream, tuned to how PurpleGlo works.
Operate
from AED 22k / month
A monthly fee to run the engine. Less than a single mid-level content hire, and it covers all three streams.
Share
5 – 7.5% of year-one billings on the direct-to-brand accounts the engine sources
The upside layer. I only get paid properly when the engine sources a direct-to-brand account you close.
Figures indicative, set together before anything starts. The frame that matters: the whole engine costs less than one senior hire, and the real money is shared, so it only flows when you land the direct accounts you're on the hook for.
Nothing leaks, the big brands land, and 20M+ stops being a stretch.
Every lead answered in minutes. Every pitch armed with something real. Every signal feeding the next move. One engine, pointed at the gap between 14 and 20.