Levity Leads

Lead Generation and Data Compliance Policy

Levity Leads is committed to generating high-quality leads for renewables providers while maintaining strict adherence to all relevant data protection laws and regulations. This policy outlines our practices to ensure compliance with the General Data Protection Regulation (GDPR), the Privacy and Electronic Communications Regulations (PECR), and guidelines set forth by the Information Commissioner's Office (ICO).

2. Lead Generation Process

2.1 Source of Leads

Our leads are primarily generated through targeted online advertising campaigns. These campaigns utilize social media platforms to drive users to custom built landing pages, which are designed to capture user information in a compliant manner.

2.2 Opt-In Process

We implement a clear and unambiguous opt-in process:

Users voluntarily provide their contact information through Facebook lead forms.
Each form includes explicit consent checkboxes for users to agree to be contacted.
A double opt-in process is used to verify the user's intent to be contacted.

2.3 Data Collected

We collect only necessary information, which may include:

Name
Email address
Phone number
Postcode
Interest in solar energy products

3. Compliance Measures

3.1 GDPR Compliance

We act as a data processor on behalf of Project Solar UK (the data controller).
All data processing activities are documented and align with GDPR principles.
We maintain records of processing activities as required by Article 30 of the GDPR.

3.2 PECR Compliance

Our lead generation activities comply with PECR regulations for electronic communications.
We ensure that users have given specific consent to receive marketing communications.

3.3 ICO Guidelines

We adhere to ICO guidelines on direct marketing, ensuring:

Transparency in data collection
Respect for individual rights
Proper handling of personal data

4. Data Protection and Security

4.1 Data Storage

All personal data is stored securely using industry-standard encryption methods.
Access to lead data is restricted to authorized personnel only.

4.2 Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected.
Our data retention period aligns with legal requirements and Project Solar UK's needs.

4.3 Data Transfer

Any transfer of lead data to Project Solar UK is conducted through secure channels.
We use encryption for data in transit and at rest.

5. Consent Management

5.1 Consent Records

We maintain detailed records of user consent, including:
- Date and time of consent
- Source of lead (specific Facebook ad campaign)
- Nature of consent given

5.2 Withdrawal of Consent

Users can withdraw their consent at any time.
We maintain an up-to-date suppression list to ensure compliance with unsubscribe requests.

6. Transparency and User Rights

6.1 Privacy Notices

Clear and concise privacy notices are provided at the point of data collection.
These notices explain how the data will be used and shared with Project Solar UK.

6.2 User Rights

We respect and facilitate the exercise of user rights under GDPR, including:

Right to access
Right to rectification
Right to erasure
Right to restrict processing
Right to data portability
Right to object

7. Audit Trail and Compliance Demonstration

7.1 Audit Capabilities

Our systems maintain a comprehensive audit trail for each lead.
This includes all interactions, consent records, and data processing activities.

7.2 Compliance Reporting

We can provide detailed compliance reports to Project Solar UK upon request.
These reports demonstrate the legality and compliance of our lead generation activities.

8. Training and Awareness

All staff involved in lead generation and data processing receive regular training on data protection laws and best practices.
We maintain a culture of data protection and privacy by design.

9. Review and Updates

This policy is reviewed regularly and updated as necessary to reflect changes in our practices, legal requirements, or ICO guidelines.

For any questions please feel free to get in touch: info@levityleads.com

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